At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs. But what are the new rules of PR?
Its a nice piece by Brian Solis
Solis is the Principal of FutureWorks, a PR and New Media agency in Silicon Valley and also blogs at PR 2.0. Along with Geoff Livingston, Solis recently co-authored Now is Gone, a book that helps businesses learn how to leverage new and social media.
Find the complete article:
http://www.techcrunch.com/2008/05/25/pr-secrets-for-startups/
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