Is Mobile PR going to be PR 3.0?

A new study by The Center for Knowledge Societies (CKS) commissioned by Nokia identifies seven major service sectors including transport, finance and healthcare that could be radically transformed through mobile technologies.

Mobile phone ownership in India is growing rapidly, six million new mobile subscriptions are added each month and one in five Indian's will own a phone by the end of 2007. By the end of 2008, three quarters of India's population will be covered by a mobile network. Many of these new "mobile citizens" live in poorer and more rural areas with scarce infrastructure and facilities, high illiteracy levels, low PC and internet penetration. The study looks at how their new mobility could be used to bridge the growing economic and social digital divide between rural and urban areas.

Source: Nokia

So, is Mobile PR going to be PR 3.0 after someone coined Web PR (or Social Media PR) as PR 2.0?

Mukesh Ambani emerges as the New Gandhi: Thanks to PR

It’s about Mukesh Ambani- a New York Times article equates him to Mahatama Gandhi, god knows how much PR has gone into it!! Of course he is a great visionary, but the fact that NYT is writing about it is huge! Check the story below:

New York Times equals Mukesh Ambani to Gandhi

New York: Even as Reliance Industries chief Mukesh Ambani is caught in a renewed feud with Anil Ambani over hs younger brother's company Reliance Communications' merger deal with MTN, the New York Times has compared Mukesh to Mahatma Gandhi for being "a revolutionary thinker with bold ideas for what India ought to become".


Full article: http://news.in.msn.com/international/article.aspx?cp-documentid=1475655

ORM - How big it can get for PR professionals?

A good reputation can take years of backbreaking work to establish, yet can be taken apart by one careless remark or action.Bad news has always travelled fast, but today it can zip around the world at light speed through the fibre-optic cables of the internet.

So when a potential customer is searching online for your business using nothing but Google, it's more important to block the negative news rather than get your company in the top search engine page results.

Therefore, does this Online reputation management can be an important tool for PR professionals as we are on the threshold of PR 2.0.

Nuclear Deal & Lobbying

On the Indo-US nuclear deal, one of the UPA partner said that deal is to protect the strategic ties with United States. They accused the government of following a massive disinformation campaign that nuclear deal is essential to India.

Behind the scene, have we ever imagined how much lobbying has been done to get this deal passed? If not...then think about the game.

Need to understand the Media

Do the new people coming into the PR Profession today knows which media is important for their clients? For a FMCG product, the regional vernaculars are important to reach to the target audience. But for an IT company, the largest vernacular in the country matters almost nil to the company…only the HR objective can be fulfilled.

As the PR advisor to the Corporate World, we all should realize the fact that we need to understand the whole media gamut before we suggest anything to our client.

PR 2.0 - Is this the right time?

If you are an infant in social networking, you may run away from participating in an online forum or from using any application. You might think it’s too confusing. For instance, I’ve heard from lot of people that they’ve tried Twitter, but they just don’t get it . They also don’t feel involved enough to want to continue with their participation in Twitter. With all of the social networking we do, jumping from community to community, socializing with different sets of “friends” , we spread ourselves across the globe. So, is this the right time for PR professional to push the HOT BUTTON?