Do the new people coming into the PR Profession today knows which media is important for their clients? For a FMCG product, the regional vernaculars are important to reach to the target audience. But for an IT company, the largest vernacular in the country matters almost nil to the company…only the HR objective can be fulfilled.
As the PR advisor to the Corporate World, we all should realize the fact that we need to understand the whole media gamut before we suggest anything to our client.
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